Wikipedia defines social media as the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. Social media is more than a new way to communicate; it refers to an entire online environment built on people’s contributions and interactions.

Social media platforms that can be used to market #UgandaTourism include; Facebook,Twitter,Instagram,Watsapp,LinkedIn,Google+,Pinterest among many others.
Social media networks are to the online world what an association is to the offline world. People are spending more and more time on social media all around the world than on any other medium of communication. The numbers are going higher, probably with no chance of ever going down.
This can only mean one thing: Social media marketing could be effective on a grand scale. In an age where 71% of adults online use Facebook, businesses have gone social to take advantage of the gold mine of potential customers and clients.

Social media plays a very big role in promotion of tourism in Uganda

According to David Oguttu, team leader of Kafunda Kreative, the outfit that runs #KoiKoiUg a domestic tourism campaign, they  successfully attracted a community of creative enthusiastic Ugandans with a passion to tell the world about Uganda.

Their campaign was successful to the extent of being featured on CNN’s Inside Africa. “Our involvement is about exploring how good content can contribute to a sense of discovery of Uganda through good photography, video and blogs. That sense of discovery we hoped would provide the spark that gets people travelling because of the interest in the stories of their country, its culture, communities and natural resources,” he said.

Also, frequent travellers interact with social media differently at various stages of the travel cycle. About one in every five leisure travellers worldwide visits social media sites for travel inspiration!

So, let’s embrace these platforms and take on serious marketing with them, we’ll be amazed with the results.